Building a website for Kells-2-Craftie.
Kells - 2 - Craftie
She had been wanting to sort out a website for a while but wasn't sure where to start, thats where I came in ... .
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I decided to use a website builder with coding capabilities. There were many options;
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The business was developed through Kelly's love of craft and kelly is bubbly, friendly and always ready to help I wanted that to show in the website.
She wanted it to be easy for her to add images and update the pages when needed. I thought the option to start a blog, shop, etc should also be available .. ..
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So I had a look at her Facebook page and created 3 options.
She loved all of them so we decided to pick the bits of each site and create a forth, ...
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We created something unique, she loved the lay out and colors ,so we stuck with them.
Goal identification: determine what goals the site needs to fulfill./ what its purpose is.
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Scope definition: define what pages and features the site requires to fulfill the goal.
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Sitemap and wireframe creation: defining the content and features
Content creation: a bigger picture of the site,start creating content.
Visual elements: site architecture /some content in place/ the visual brand. moodboards/collages
Testing: got all pages /defined how they display to visitor,
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Launch!
After that, it's time to break out the bubbly.
My thought
process .. ... .
Logo design
My usual process ;
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Design Brief
Get to know the client’s business.
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Because I hadnt planned to use or show any of the concepts, I was chilled and just created, this saved time in the discovery phase.
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The usual series of branding questions, prior to starting developing a logo.
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Basic questions:
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What distinguishes your company from peers in your field?
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What are your business and marketing goals?
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Where are you going in the future?
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Describe your business.
5. any additional questions e.g.
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Research
Conduct research focused on the industry, its history, and competitors.
Time to start with the research - research the industry, it’s history, and the competitors. What can work and what’s appropriate and foremost how to differentiate the company from local competitors. I look at other similar business in the area as well as globally, to see whats trending and what innovative designs I can be inspired by.
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Brainstorming
Conceptualize ideas and make decisions on the possible design directions. I spend a lot of time looking at my collection of images and inspirations
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Kells - 2 - Craftie
Creating the logo.
To be honest, the creating of the logo was purely by accident. I was working on the webpage and needed something to fit the websites a little bit better and I wanted to show variety in the samples. So I plyed around with some concepts i Had learnt through my course work. Kelly loved them so we moved forward with some options. ...
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Below were some of my ideas. ...
She decided ... . ...
Presentation
Present logo designs concepts in context of applications relevant to the client. So i created some simple mock-ups on name cards, letter heads, etc
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Revisions / Approval
Making changes if necessary. Together with the client arrive on the best images/concepts.Sometimes the client is unsure about a new concept​ I like to put the idea out on behance or facebook groups to get feedback from different perspectives.
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Delivery
Deliver the final logo artwork and identity guidelines.
Sketching
Develop the logo design concepts around the brief and research. I sketch a lot by hand on the bus, at lunch, etc
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Pencil on paper - I think it is called , intuitive exploration of conceptual design solutions.
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Design Execution
Select promising logo design concepts and execute them digitally.
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The logo is now used on Kells 2 Craftie Facebook Page and is set to be used on name cards and other medias.
So we have run a video campaign. T-shirts, social Media campaigns and opened a shop on Etsy.
